Five steps to maximise your wine subscription
Published: July 22, 2024
Chris Larkin
A wine subscription (sometimes known as a wine club) is a simple and convenient way of buying wine. Instead of inconveniently finding yourself out of wine and rushing to the corner shop to grab a boring bottle, you can set up a regular delivery, setting the frequency to suit you, with wines chosen for you by experts.
You’ll usually get a saving with your wine subscription – up to 20% with Laithwaites – and you should receive a good variety of wines, chosen by experts.
But how do you get the best value from your subscription? And how do you ensure you get wines that you’ll like? Here are our top five tips for getting the most from your Laithwaites wine subscription.
1. Get the right wines to suit your taste
It might seem obvious, but choosing the right Wine Subscription is key to getting the most from your selection. Luckily, we have a wide range of different Wine Subscriptions available, so you’re sure to find something to your taste.
Most customers are happy to let us select the wines for them. But if you see a bottle you don’t fancy? No problem – you can swap it out.
Plus, if you have too much red or white at home already, you can swap your next case for all reds or all whites to suit. We also have a range of wine subscriptions from great-value Essentials to Luxury selections.
2. Take note of your favourites
One of the best features of a wine subscription is the joy of discovering new favourites. These could be wines you might not otherwise have tried, or a really great example of your favourite style.
With our flexible wine subscriptions, you can easily swap out bottles for your favourites and get 20% off those too.

3. Improve your wine knowledge with online wine tasting notes
You’ll find detailed tasting notes for all the wines in your Laithwaites wine subscription online. They’ll tell you’ll know what flavours and aromas to look out for, and what to pair the wine with if you’re planning on enjoy it with food.
Plus, you’ll learn about the people behind your wine, and the region it has come from – adding an extra layer of depth to your enjoyment.
Reading the tasting notes will also help you learn more about wine generally – and give you a better understanding of what you like and why. You can use this knowledge to tailor your future cases to your preferences – or even to switch to a different wine subscription completely.
4. Make the most of special offers
Joining a wine subscription doesn’t mean you’ll never need to top up your supply. Or maybe you’ll want to buy a luxury bottle for a special occasion.
With Laithwaites wine subscriptions, we’ll send you special offers from time to time. And we’ll also reward you with exclusive vouchers so you can save money on any extra wines you purchase.
5. Make sure you don’t get too much – or too little
You might be worried that with a wine subscription you’ll end up with too much wine. Or too little (no-one wants that!) but that’s easy to fix. When you sign up for a Laithwaites Wine subscription, you can start by choosing how many bottles you’d like to receive, and how often.
With our best-value Wine Subscription, you can choose between receiving of four, eight or 12 bottles on each delivery. And if you do end up with more wine than you need – or if you’re going to be away for a while – you can always skip a case.

Boutique wines at insider prices
Our wine club delivers a regular selection of handpicked, award-winning wines from our worldwide network of family vineyards direct to your door.
Over 100,000 customers already love our wine subscriptions … and enjoy lower prices on their favourites all year round.
About the author
Chris Larkin
A seasoned copywriter with over two decades experience, Chris has been part of the team since 2021. At Laithwaites HQ, you’ll find him either working on our latest catalogue or creating informative content for our website. Qualified to WSET Level 3 Wine, Chris is as geeky about wine as he is about copywriting. But when it comes to choosing a special bottle, he is a traditionalist, and loves a good Bordeaux or Mâcon Chardonnay.